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- Vol 6: Why You Need an AI Policy ASAP.
Vol 6: Why You Need an AI Policy ASAP.

90% of businesses are experimenting with AI, but only a fraction understand the risks to sensitive data, intellectual property, brand reputation, and other dangers hiding in plain sight...
This Week:
📌 The cost of irresponsible AI.
📌 Risk mitigation through AI education.
📌 Madison Avenue is all in on AI
📌 A valuable sailing lesson.
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FEATURE
The Cost of Irresponsible AI.
Remember when we all scrambled to create social media policies after that one employee went rogue on Twitter? Well, we're living through that moment again with AI – except this time, the stakes are much higher. It's not just about embarrassing tweets. It's about your sensitive data, your intellectual property, and maybe even your company's future.
But Everyone’s Doing It
You've probably noticed everyone's diving into AI. Your marketing team is cranking out blog posts, your sales team is summarizing calls, and your vendors are probably using it too (though they might not be telling you about it). A sobering stat: only 10% of organizations have formal AI policies. That's like giving everyone a company credit card with no spending limits. What could possibly go wrong?
Your Data's Wild Adventure
Think your sensitive data is contained? Think again. Your team just pasted that confidential product roadmap into an AI tool to create a timeline. Your agency dumped your customer database into their AI platform to "enhance targeting." Your vendors are feeding your proprietary market research through public AI models to speed up their work. And that's just the data exposure you know about. Your sensitive information could be taking an unmonitored journey through the AI ecosystem in any number of ways.
When AI Goes Wrong (And It Will)
Imagine your legal team using AI to review contracts (they probably already are). One erroneous clause, one fabricated term, and suddenly you're in a legal pickle that no amount of "but the AI did it!" will fix. Just look at Zillow's algorithmic home-buying disaster, Microsoft's racist chatbot fiasco, and all those law firms that submitted court briefs with AI-hallucinated case citations. These aren't hypothetical scenarios – they're happening right now to businesses that thought they had it under control.
Who’s Getting It Right
The businesses winning with AI aren't the ones recklessly rushing in – they're the ones with the smartest plan for adoption. This isn’t a time for the Wild West mindset. It’s about operationalizing the way your organization identifies use cases, tests new tools, assesses risks, and shares that knowledge across teams. In fact, companies with clear AI policies see 4x faster tool evaluation, leading to far quicker (and safer) implementation. Turns out a little planning goes a long way.
Your 5-Step AI Safety Net
1. Know Your AI Exposure: Audit every AI tool being used by your team and vendors. Yes, even that free tool your intern swears by. Map what data goes where, because once it's in an AI system, there's no take-backsies.
2. Read the Fine Print: Different AI tools have wildly different policies about data usage. Some promise privacy, others basically claim ownership of anything you input. Make your legal team read every terms of service – that's what they're there for.
3. Set Clear Boundaries: Create simple guidelines about what can and can't go into AI tools. Customer data? Probably not. Public domain research? Go wild. Make these rules apply to everyone – employees, agencies, consultants, and other vendors.
4. Trust But Verify: Establish review processes that match the risk. Social media posts might need a quick check, but AI-generated financial reports? Those need multiple pairs of human eyes.
5. Keep Receipts: Track how every team uses AI. When someone inevitably asks "what could go wrong?" you'll have actual data to show them.
Future-Proofing Works Both Ways
Everyone's talking about future-proofing through rapid AI adoption, worried about being left behind. But true future-proofing isn't just about jumping on the AI bandwagon – it's about making sure that wagon doesn't roll off a cliff.
The organizations that will thrive in the AI era aren't just the ones adopting AI fastest – they're the ones building guardrails as they go. Because getting left behind isn't the only risk. Data breaches, legal issues, and reputation damage from AI mishaps could set your business back further than slow adoption ever would.
The goal isn't to become an AI-free zone (good luck with that). It's about being smart enough to harness AI's power while protecting your business's future. Start building your AI safety net today – because staying competitive and staying safe are two sides of the same coin.

5 RESOURCES
Listen. Learn. Level up.
Want to leverage AI without ending up in tomorrow's headlines for all the wrong reasons? Whether you're diving into machine learning or just trying to use ChatGPT responsibly, these resources will help you navigate the minefield of AI adoption in your business.
🎧 Podcast
The Pulse of AI
Tuning in to Jason Stoughton is like having an AI ethicist on speed dial, minus the consulting fees. Get real-world perspectives on responsible AI that won't put you to sleep (or in legal trouble).
👩💻 LinkedIn Follow
Timnit Gebru
Follow the AI researcher who stood up to Big Tech and lived to tell about it. No sugar-coating, just straight talk about AI ethics from someone who's been in the trenches.
📺 YouTube
AI for Good
For when you want to use AI to make the world better, not just your quarterly earnings. Real discussions about ethical AI that go beyond the usual "don't be evil" platitudes.
📊 Report
PwC's 2024 Responsible AI Survey
See how other companies are walking the AI tightrope (and occasionally falling off). Get data-driven insights into responsible AI implementation that won't make your legal team nervous.
📚 Book
Ethics of Artificial Intelligence
Edited by S. Matthew Liao, this heavyweight guide to AI ethics is delightfully readable. Seventeen experts weigh in on everything from self-driving cars to robot rights, so you can bring valuable insights to your next board meeting.

HEADLINES
This week in AI & marketing:
AI Set to Revolutionize Madison Avenue in 2025
Artificial intelligence is poised to transform advertising, enabling rapid, cost-effective, and personalized ad creation, signaling a new era for marketing strategies.
Reuters ↗
AI Agents: The New Workforce Revolution
Autonomous AI agents are reshaping business operations, offering self-governing systems that enhance efficiency and redefine the future of commerce.
Forbes ↗
Optimize Ad Spend with AI Marketing Models
AI-powered marketing mix modeling is revolutionizing ad spend optimization, providing real-time insights that boost efficiency and effectiveness in marketing strategies.
Fast Company ↗
AI Revolutionizes Marketing Strategies
The integration of AI in marketing is reshaping strategies and organizations, emphasizing the crucial role of identity verification in data-driven, intelligent marketing.
Forbes ↗
Creators Cash In: AI Content Nets $60K Monthly
Content creators are leveraging AI tools to automate tasks, boosting productivity and revenue, with some earning up to $60,000 per month from AI-generated content.
New York Post ↗

QUOTE
Your weekly inspiration.
“A ship in harbor is safe, but that is not what ships are built for.”
- John A. Shedd
The paradox of progress has always been with us. Safety without growth is just stagnation. Movement without preparation is just recklessness. What matters is the middle path - the one where courage meets intelligence. Your AI journey isn't about whether to sail. It's about understanding the waters ahead, training your crew, and protecting your cargo before you leave port. Because in the end, the businesses that thrive won't be the ones who sailed first or stayed behind – but the ones who learned to navigate wisely.
That’s all for this week. If you found this valuable, please share with a friend or colleague! We’re already hard at work on the next issue. Until then…
Cheers,
Carter & The Brand Theory Team

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